E.L.F. Cosmetics|haul and review

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This post is about the drugstore brand everyone seems to be freaking out over lately —you guessed it—E.L.F. Cosmetics (whose name stands for Eyes, Lips, Face, in case you were wondering). I bought five products in a total of 25 pounds, which is a fair price for the products I’ve acquired.

Flawless Finish Foundation
I got it in the shade “natural” and I have to say that the shade range was disappointing… The names of the shades are misleading and I ended up getting a shade way lighter than my skin tone.
I’m not a big fan of the consistency, but you can build from medium to full coverage. This foundation definitely must be set with powder, because it does not dry fully matte on the face. It has a semi-matte finish to it, which on some people may appear as semi-dewy, and it will definitely transfer if not set properly with a finishing powder. The packaging is nice and I do like that it does come with a pump, which does make it very easy to dispense. Although is quite thick, it’s quite good for £7.50.

HD Lifting Concealer
I got the lighter shade, “Fair”, and I find it too dark. It doesn’t have a good coverage
and it doesn’t contain very much product. As for consistency, it’s a really creamy concealer that blends really well and sets with a dewy finish. I always powder this concealer well because it can look a little too dewy. I am not going to buy this product again.

Prime and Stay Finishing Powder
I use it in the fair/light shade and find that it does a great job of touchups throughout the day, without looking cakey or fake. As it’s a lightweight powder, it won’t add much color or coverage to your skin. But it’s a great setting powder, and I like that it’s light and doesn’t make my dry skin look cakey. It matches my skin tone nicely, but what I love the most is how solid the powder is and that it only costs £3.

Baked Highlighter and Bronzer
I got the shade “Bronzed Glow” and I really love it. Both highlighter and bronzer have really lovely colors and I am pretty sure you can see the highlighter from space! The bronzer is both blendable and buildable and it has a lovely finish that would probably work for most skin colors.

Lock on liner and brow cream
The color “Taupe” is a perfect match for me. This is the first pomade I’ve ever used. I’ve always used eyebrow pencils, but I decided to give this one a try because pencils don’t last as long. The product is cheap, works great, it’s creamy, it’s longlasting, has a nice pigmentation and helps keep my brows in place.

Overall, E.l.f. is a good-quality makeup, which is surprising considering how cheap their products are, even though, I think the products are very small…  E.l.f. proves that higher-end makeup doesn’t necessarily come with a higher-end price tag, making it one of my favorites drugstore brands of all time.

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10 Drugstore Cruelty-Free makeup brands

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Cruelty-free makeup doesn’t necessarily imply that you have to spend a lot of money… I always thought there were only a couple of less pricey brands to do CF makeup and the rest were high end, but I was completely wrong! More and more brands are joining this fight against animal cruelty, including drugstore brands! You don’t have to spend rivers of money in high-end makeup when you have so many drugstore brands that are cruelty-free!

Ardell: This trusted and go-to brand by makeup artists and beauty lovers for false lashes is both vegan and cruelty-free. You can find this brand in Superdrug.
B. Makeup: This makeup brand is both vegan and cruelty-free and is owned by Superdrug themselves, whose own brand of skincare is also cruelty-free! You can find it in Superdrug.
Barry M: This brand isn’t vegan as they use ingredients like beeswax in some of their products. You can find this brand in Superdrug and Boots.
EcoTools: Their products are PETA certified, meaning they are 100% cruelty-free and vegan, the products are also made from recycled aluminum and plastic and the handles are made of renewable bamboo. Give your face the works with their comprehensive brush set made with recyclable materials that don’t harm the earth! You can find this brand in Superdrug and Boots.
E.l.f Cosmetics: E.l.f. makeup products are both vegan and cruelty-free and you can get that lit-from-within glow without spending lots of money. You can find this brand in Superdrug.
Essence Cosmetics: Essence is Cruelty-free but only some products are vegan. You can find their products in Wilko.
GOSH Cosmetics: GOSH cosmetics are listed on PETA as a brand who doesn’t take part in animal testing. You can find this brand in Superdrug.
MUA: This brand is cruelty-free but isn’t vegan. You can find it in Superdrug.
NYX: Although being owned by L’Oreal (NOT CF) this brand is 100% Cruelty-Free. NYX offers some vegan products, such as false lashes, a couple of synthetic makeup brushes, and a couple vegan-friendly tools. NYX is definitely one of my favorite makeup brands ever! You can find this brand in Boots.
Real Techniques: Real Techniques brushes are both 100% vegan and cruelty-free and you can find them in Superdrug and Boots.
The information for this post was collected from reliable sources such as PETA, Cruelty-free International, Leaping Bunny, Logical Harmony and Cruelty-Free Kitty.

Morning Skincare Routine

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In a previous post, I explained the importance of a solid bedtime skincare routine, but a morning routine is just as important. The nighttime routine is about addressing skin issues and regenerate your skin in your sleep, but the morning routine is about preserving and protecting the skin to avoid skin problems in the future.

Maintaining a solid morning skincare routine is not always easy, as nobody’s got time for that! But if you want to have a flawless skin all day (and all life) long you have to get out of the bed early and I guarantee that you will see the results soon enough!

Step 1: Cleanser

If you read my Night  Skincare Routine and use all those products at night you definitely need to wash your face properly in the morning!  I recommend that you use a low PH water-based cleanser as it helps to deep clean without causing redness and it prepares your skin for the makeup. Rinse with cold water and pat dry your face with a clean towel used only for that purpose. Mine is from the range Vitamin E from The Body Shop.

Step 2: Toner

The toner is my favorite skincare product but is often misunderstood… This product is the first barrier product you apply on your face and its essential for balancing skin pH and prepping skin for all of the following steps. Apply it with a cotton pad to remove debris like oil and traces of makeup and to repair, smooth the skin’s surface, diminish blemishes and minimizing signs of redness and inflammation. If you have oily or acne-prone skin, you shouldn’t skip this step because the toner balances your skin and stops it from overproducing oils. Mine is from the range Vitamin E from The Body Shop.

Step 3: Serum

The serum is very important both in night and morning routine. You apply this product after cleansing but before moisturizing because this way you are delivering powerful ingredients directly into the skin. Serums are made up of smaller molecules that penetrate deeply into the skin and deliver a very high concentration of active ingredients. They are great targeting specific skincare concerns, like wrinkles. Press a couple pumps into the skin and allow it to absorb before moving to the next steps. I use the Youth Concentrate from the range Drops of Youth from The Body Shop.

Step 4: Moisturizer and SPF

The step 4 of my morning skincare routine is applying a moisturizer with built-in SPF. Either you apply the moisturizer and sunscreen separately or in the same product, as I do but you should never, ever skip the application of SPF even if it’s overcast or you’ll be inside most of your day…. Sun damage can lead to sunspots, wrinkles or even melanoma… Let’s avoid that… Apply a product with at least 15 SPF, but preferably 30 and above, in your face and neck. Mine is the Vitamin E Day Lotion SPG 30 from The Body Shop.

Step 5: Primer

Primer is the last step in my morning routine, but it’s optional if you are not going to apply makeup. The primer moisturizes, illuminates and helps prolong your makeup throughout the day.

The morning routine isn’t as complex as the night routine but is equally important because is all about preventing damage. The combination of using these products together has completely changed my face and I’ve been feeling so much more confident in myself as my skin has improved potentially.